Real estate being an industry that has long shunned any attempt to upgrade its image, we have to admit we were gladly surprised when we came across this project. Morandini is a real estate agency located in Buenos Aires that aims to modernize the way it communicates with its clients in order to bridge the generational gap and provide a more efficient service. Of course, as soon as we heard their proposal we eagerly seized the opportunity. The agency has among its listings many brand new apartment buildings and properties in some of the most sought-after neighborhoods in the city, so expectations were high. Taking this into consideration, we set out to research the industry and the competition to elaborate a successful digitalization process. We broke the buyer’s journey down to analyze each of its stages, together with the difficulties people face when searching for a new home, the variables they consider when comparing potential homes and the role the agent plays in such an emotionally charged process.